![]() PRODUCTIONĪrt files are very small and there are no production or installation charges for digital billboards. For this reason, the overall dimensions are the same as conventional billboards. SPECIFICATIONSĭigital billboards resemble standard bulletins and posters. The source data is incorporated into the base creative and updates whenever the client source changes – keeping the content timely and relevant. Then, the dynamic content is selected from a client’s website and pulled from the HTML source directly. Dynamic content works by first using a base creative designed with consideration of space for dynamic content (either text or imagery). Creative strategies can tell a story or communicate numerous details using multiple design layouts. Advertising messages can be changed weekly, daily or even hourly. Digital billboards can be contracted for periods ranging from one week to several weeks.ĭigital billboards are a flexible format. METHOD OF PURCHASEĭigital billboards can be purchased by specific location or a network of multiple locations, which may be offered by individual plant operators. Reach and frequency can be calculated using several accepted media software programs. TAB OOH Ratings are the official measurement system. Contact individual plant operators for availability. AVAILABILITYĭigital billboards are available in many states and communities. PRIMARY USESĭigital billboards provide high impact and exposure in a wide range of markets. Ad messages change every six to eight seconds. ![]() Digital billboards offer static messages that rotate every few seconds with typically six to eight advertisers sharing the same location.
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